Drinking water is the most underestimated factor when it comes to saving the planet. It is clear faster solutions need to be put in place, reliably, and for the good of the climate. Drinking habits of consumer and institutions are capable to evolve as sustainability data and insights are leveraged with modern technology.
The big shift of summer 2021
How are consumers drinking water? Glass, PET, single-use or even without packaging – via tap water or filtered tap water?
This question has become a burning hot topic of discussion as the summer of 2021 has clearly shown the negative impacts of climate change: heat waves, fires, floods and droughts. It has been brought to our attention that time is pressing to act with whatever means that have an immediate positive impact, and do not require a big carbon footprint when produced such as solar or wind power plants.
In fact, the climate change debate has to change its focus in order to be effective: while public interest was turned towards avoiding fossils, improving isolation of houses and energy savings, it is strongly swinging now into the „avoiding & reducing» phase. This is true for meat consumption, but also packaging in general and especially avoidable packaging for water, a basic human need that is repeated daily by everybody.
And the answer is clear: in many countries, tap water can be used for hydrating the world’s population rather than buying water in bottles today. Filtration and sparkling can easily be found at reasonable prices. According to a recent study by Cristina Villanueva et al published by the Science of the Total Environment journal, bottled water impacts the environment 3500 higher than tap water.
The impact is significant. Take Germany as an example. 83 million inhabitants use 47 million single-use plastic bottles for water and soft drinks per day. 2000 trucks are travelling the country each day in order to transport bottles of water. A shift of daily hydration habits from bottle towards tap water has an immediate impact on the carbon footprint of millions. Especially when you take into account that it is one of „the lucky“ countries with a food grade tap water quality throughout the country.
You can’t manage what you can’t measure
Habits will evolve when everyone realizes their own power of change. It is true that the shift from bottled water to tap water is „logically“ necessary, but the topic is not new in itself and still has a long way to go.
We need to nurture that natural curiosity and the user experience will bring a larger shift for the long-term.
Take for example a water dispenser corner at the office, a tap at home, or a public water fountain at the shopping center. Until now fountains were „just doing their job“ providing water. It was unknown how much water was consumed, the impact to the climate, or how much money was saved.
Water sensors & IoT are changing our habits
The rise of IoT and the proxy to water assets have created a new momentum on the climate change debate. Droople smart water monitoring solutions provide actionable insights by easily adapting to indoor & outdoor water dispensing systems.
Drinkers automatically gain insight to how many plastic bottles they avoided, their bottle cost savings, and their reduction in carbon footprint.
Vendors get real-time monitoring and set their tailored benchmarks according to affiliated organizations and its operations. Pay-per-use business models, setting alarms for optimizing water dispenser lifespan, and monitor water filter canisters or CO2 cartridges to plan replacements accordingly.
Yes, drinking water habits have to change and IoT makes sure it changes for the better.